What is an AI visibility platform?
An AI visibility platform helps you understand how your business appears when people ask ChatGPT, Gemini, Perplexity, Claude and other AI services for information or recommendations. It can show whether your brand is mentioned, which sources AI uses, how competitors appear and whether important facts about your company are accurate.
You may also hear the term generative engine optimization, or GEO. In plain English, GEO means making it easier for AI systems to find, understand and accurately describe your business. The right tool depends on whether you want ongoing monitoring, a focused business diagnosis, help deciding what to improve or all three.
The biggest difference is what happens after you see the data
Some AI visibility tools are built mainly to show where a brand appears across a large number of prompts. That is useful when a team wants a broad monitoring dashboard, regular reports or a view across many markets.
Other platforms go further into the business question behind the dashboard. Many AI visibility tools tell you where your brand appears. ReadableIQ is designed to help you understand whether AI recommends your business, why, what to improve, and whether those changes worked.
Which platform is built for which job?
The table below summarizes how each company describes its product. It is not a ranking, and the best fit depends on your team, budget and goals.
| Platform | Best suited to | What the buyer gets | A useful question to ask |
|---|---|---|---|
| ReadableIQ | Businesses that want to move from measurement to a practical improvement plan. | ReadableIQ helps businesses see whether AI platforms recommend them, understand what AI knows about their company, compare their visibility with competitors, identify what to improve, and track whether those changes lead to better results. ReadableIQ Intelligence details. | Do you want to know whether AI recommends your business, why you may be losing visibility to competitors, what to improve and whether those changes worked? |
| OtterlyAI | Teams that want recurring prompt tracking and GEO monitoring. | Prompt-based monitoring, brand reports, citations and GEO auditing across supported AI engines. Plans vary by prompt volume, workspace and engine. OtterlyAI pricing and coverage. | How many prompts, countries, workspaces and AI engines do you need to monitor regularly? |
| Profound | Larger teams that want broad answer-engine analytics and enterprise workflows. | Visibility, citation, sentiment and competitor analysis across plan-dependent engines and prompt volumes. Profound also offers FactCheck for factual accuracy. Profound plans and Profound FactCheck. | Do you need daily, higher-volume monitoring, enterprise reporting or content workflows? |
| Peec AI | Marketing teams that want prompt analytics across brands, models or countries. | AI search analytics organized around tracked prompts, projects and selected models, with plan-dependent reporting and referral features. Peec AI pricing and capabilities. | Will your team manage many prompts, projects, markets or reporting views? |
| Ahrefs Brand Radar | SEO teams that want AI visibility connected to web and search data. | A large searchable index of AI answers plus custom-prompt tracking, mentions and citations inside the wider Ahrefs data ecosystem. Ahrefs Brand Radar. | Do you want AI visibility inside the SEO platform your team already uses? |
| Semrush | Marketing teams that want AI visibility within a broader marketing suite. | AI visibility, competitor, narrative, prompt-gap and source analysis connected to Semrush's wider SEO and marketing tools. Semrush AI visibility. | Would one combined SEO, content and AI visibility workflow be more useful than a specialist tool? |
Where ReadableIQ fits
ReadableIQ calls its broader approach AI Trust Infrastructure: helping businesses improve their AI visibility, recommendation performance and public business information. ReadableIQ Answers starts at $49/month and monitors the buyer questions that matter to the business. ReadableIQ Intelligence is $500/month and adds a deeper comparison of your business, its competitors and the information AI can find.
Intelligence shows whether leading AI platforms recommend your business, where competitors are winning and what you can improve. ReadableIQ Sales Agent can then help turn that visibility into customer conversations and qualified opportunities.
ReadableIQ does not claim to expose proprietary ranking algorithms or guarantee recommendations. It measures what happened, studies the public information connected to that result and helps the business decide what to improve.
Questions to ask before you buy
A good product demonstration should answer these questions without forcing you to decode a dashboard.
- Does the tool measure simple mentions, positive recommendations, citations, sentiment or several different things?
- Can you see the exact buyer questions, AI platforms and answers behind the score?
- Are ChatGPT, Gemini, Perplexity and Claude included in the quoted price, or sold separately?
- Can the platform show what AI gets wrong or does not know about your company?
- Does it help you decide what to improve, or only tell you that visibility changed?
- Can you measure again later using the same questions so you can see whether results changed?
Choose the platform that answers your next business question
A small business may want a clear, affordable view of whether AI recommends it. An agency may need repeatable reporting across clients. An enterprise may need high-volume tracking, international coverage and workflow integrations. An SEO team may prefer AI visibility inside a platform it already uses.
Start with the decision you need to make. If you only need a monitoring dashboard, choose for breadth and reporting. If you want to understand why competitors appear, what to improve and whether the work changed the outcome, look closely at the platform's diagnosis and follow-through—not only the number of prompts on the plan.
See what AI understands about your business.
Start with a clear view of your business identity, then decide whether monitoring or a deeper recommendation analysis is the right next step.
Scan My BusinessSources and product notes
- ReadableIQ product scope and prices: Answers and Intelligence.
- OtterlyAI: pricing and engine coverage and monitoring frequency.
- Profound: plans and FactCheck overview.
- Peec AI: pricing and capabilities; Ahrefs: Brand Radar; Semrush: AI visibility.